Home cooking made easy
The Asyura Paste Story
Asyura, named after founder Norhuda’s baby girl, means the 10th of Muharram, a day of historical significance in Islam.
Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani. From her small set-up, Norhuda began with only 8 local favourite pastes, but is now in its 12th year of operations, the 20 whopping different products in the market that caters to different segments and markets of Singapore’s multi-racial palette. Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, healthy, and delicious – especially working moms. Asyura soon became a name which took households by storm. Asyura paste is cooked with the freshest ingredients to ensure that customers get the wholesome taste of home-cooked food in every pack.