About Us

About Us

2004
Our Beginning

Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani. With her pastes and recipes that had been handed down from generation to generation, Norhuda then realised that her pastes needed to be branded as a company and a product.

.
Origin Of Asyura

As she had just given birth to a baby, she thought that it was a wonderful idea to brand her product after the name of her baby girl, Asyura, which means the 10th of Muharram, a day of historical significance in Islam.
Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, and delicious – especially working moms.

2011
Our Growth

In 2011, Norhuda commercialised her business in Tuas Baywalk. Throughout this journey, Mdm Norhuda has made it a focus to never compromise on the quality of her products. She still insists on only the freshest ingredients to ensure that her customers get the wholesome taste of home-cooked food in every pack.

Well Acknowledged

Asyura’s perseverance and increasingly strong presence in the industry have not gone unnoticed. Prime Minister Lee Hsien Loong cited the company as an example of an efficient and well-run company that has succeeded tremendously in a pressurising and competitive environment.

2014
2021
The Present

The company is now in its 12th year of operations, and has seven full-time staff with 20 whopping different products in the market that cater to the different segments and markets of Singapore’s multi-racial palette.

and more to go!
2004
Our Beginning

Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani. With her pastes and recipes that had been handed down from generation to generation, Norhuda then realised that her pastes needed to be branded as a company and a product.

.
Origin Of Asyura

As she had just given birth to a baby, she thought that it was a wonderful idea to brand her product after the name of her baby girl, Asyura, which means the 10th of Muharram, a day of historical significance in Islam.
Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, and delicious – especially working moms.

2011
Our Growth

In 2011, Norhuda commercialised her business in Tuas Baywalk. Throughout this journey, Mdm Norhuda has made it a focus to never compromise on the quality of her products. She still insists on only the freshest ingredients to ensure that her customers get the wholesome taste of home-cooked food in every pack.

2014
Well Acknowledged

Asyura’s perseverance and increasingly strong presence in the industry have not gone unnoticed. Prime Minister Lee Hsien Loong cited the company as an example of an efficient and well-run company that has succeeded tremendously in a pressurising and competitive environment.

2021
The Present

The company is now in its 12th year of operations, and has seven full-time staff with 20 whopping different products in the market that cater to the different segments and markets of Singapore’s multi-racial palette.

and more to go!
2004
Our Beginning

Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani. With her pastes and recipes that had been handed down from generation to generation, Norhuda then realised that her pastes needed to be branded as a company and a product.

.
Origin Of Asyura

As she had just given birth to a baby, she thought that it was a wonderful idea to brand her product after the name of her baby girl, Asyura, which means the 10th of Muharram, a day of historical significance in Islam.
Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, and delicious – especially working moms.

2011
Our Growth

In 2011, Norhuda commercialised her business in Tuas Baywalk. Throughout this journey, Mdm Norhuda has made it a focus to never compromise on the quality of her products. She still insists on only the freshest ingredients to ensure that her customers get the wholesome taste of home-cooked food in every pack.

Well Acknowledged

Asyura’s perseverance and increasingly strong presence in the industry have not gone unnoticed. Prime Minister Lee Hsien Loong cited the company as an example of an efficient and well-run company that has succeeded tremendously in a pressurising and competitive environment.

2014
2021
The Present

The company is now in its 12th year of operations, and has seven full-time staff with 20 whopping different products in the market that cater to the different segments and markets of Singapore’s multi-racial palette.

and more to go!
2004
Our Beginning

Asyura Pte Ltd began in 2004 as a humble idea in the family kitchen of Madam Norhuda Rabani. With her pastes and recipes that had been handed down from generation to generation, Norhuda then realised that her pastes needed to be branded as a company and a product.

.
Origin Of Asyura

As she had just given birth to a baby, she thought that it was a wonderful idea to brand her product after the name of her baby girl, Asyura, which means the 10th of Muharram, a day of historical significance in Islam.
Being a strong believer in customer satisfaction, Norhuda wanted her pastes to help everyone make cooking easy, and delicious – especially working moms.

2011
Our Growth

In 2011, Norhuda commercialised her business in Tuas Baywalk. Throughout this journey, Mdm Norhuda has made it a focus to never compromise on the quality of her products. She still insists on only the freshest ingredients to ensure that her customers get the wholesome taste of home-cooked food in every pack.

2014
Well Acknowledged

Asyura’s perseverance and increasingly strong presence in the industry have not gone unnoticed. Prime Minister Lee Hsien Loong cited the company as an example of an efficient and well-run company that has succeeded tremendously in a pressurising and competitive environment.

2021
The Present

The company is now in its 12th year of operations, and has seven full-time staff with 20 whopping different products in the market that cater to the different segments and markets of Singapore’s multi-racial palette.

and more to go!

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